![]() ![]() PHOTOS 25 of the Most Anticipated Foreign Films of 2014 Which also raises the question of whether more serious filmmakers will want to allow their movies to be given this theme park-like treatment? When asked how they would handle a traditional drama like Casablanca, Choi admitted that he couldn’t provide an example, saying that CJ has a chief creative director and creative team that work with the filmmakers on the approach, and the filmmakers/studio have final approval on the version that goes to theaters. “It doesn’t have to been action-oriented it’s about immersion,” chief marketing officer Brandon Choi said, citing as an example the slow seat movement that was used to create the sensation of floating in space for the recent 4DX release of Gravity. ![]() Will this be perceived as a short-term gimmick? CJ aims to overcome that way of thinking by supporting a wide range of genres. But it relies on audience members to use their judgment, and claimed there have not been any incidents related to the systems at its currently operating 4D theaters. It also warns of strobing (used to create “lightning”) for those who might be affected. Live, a general admission ticket for 3D movie like Transformers shown in the 4D format is $26.80.ĬJ said it recommends that any children attending be age 6 years and older, and at least 4 feet tall. ![]() Ticket prices for the presentation of Transformers carry an $8 premium - at L.A. Live marks CJ’s first in the U.S., which it sees as a key market as it currently is in negotiations to add more theaters. The biggest markets are China, Korea and Mexico. Still, anyone easily affected by motion sickness might think twice, especially when considering a film longer than two hours.ĬJ began opening 4D theaters three years ago, and today, its 4DX systems have been installed in more than 16,000 seats in 109 theaters in 26 countries. Live, all 15 performances of Transformers sold out. Many will no doubt find the 4D experience to be a lot of fun - and signaling early interest, during its first weekend at L.A. It’s effectively a mix between a moviegoing experience and a ride at a theme park. Ticket prices have yet to be determined, though they'll probably make the Arclight's highway robbery price-points seem like the discount matinee.During a press presentation June 26, a screening of Captain America: The Winter Soldier provided the audience with the sensation of being at sea during a scene that takes place on a ship, with the seats suddenly jerking during the action sequences, and, among the more subtle uses of the movement, a gentle seat tilt that followed a tilting camera move. Outfitting one of the Downtown Regal's 14 screens will cost about $2 million and the upgraded theater will seat 100 people. The company's website shows movies like the Spider-Man franchise, that drag racing mess Need for Speed, and Noah (cool) as the type receiving the 4D treatment. Ninety-one such screens have already opened in 23 countries (including Ukraine and Venezuela, oddly). The theater will be the first in the nation to offer such technology, which comes courtesy of Korean company CJ 4DPLEX. ![]() Ever been blown at the movies? Soon you can, legally and non-sexually, at the Regal multiplex at South Park's LA Live, which plans on installing a 4DX theater that will shoot air, water, bubbles, scents, and strobe lights, and thrash patrons around in their chairs, reports. ![]()
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